Car Rental
News03 May 2026

Latest Car Launches in Malaysia: Proton S70 & Tesla Model 3

Stay updated on the latest car launches in Malaysia. We review the new Proton S70 and Tesla Model 3 Highland, covering key specs, pricing, and their rental market potential.

An Overview of Recent Malaysian Car Launches

The Malaysian automotive market is constantly evolving with exciting new models capturing public interest. Among the latest car launches in Malaysia creating a buzz are the Proton S70 sedan and the updated Tesla Model 3 'Highland' electric vehicle (EV). These two models cater to different segments but both bring modern technology and features to the table for Malaysian drivers. This article explores the key details of both vehicles, from their specifications to official pricing, and considers their potential impact on the local car rental market, especially in areas like Seremban.

The Proton S70: Proton's Return to the C-Segment Sedan

Proton has made its long-awaited return to the C-segment sedan category with the launch of the S70. Based on reports from automotive portals like Paultan.org, this model is a fresh offering based on the Geely Emgrand. Its most notable feature is the 1.5-litre three-cylinder turbocharged engine (1.5L TGDi), the same power unit found in the Proton X50 Flagship. This engine delivers 150 PS and 226 Nm of torque, paired with a 7-speed dual-clutch transmission (DCT).

  • Variants & Pricing: It is available in four variants—Executive, Premium, Flagship, and Flagship X—with prices ranging from RM73,800 to RM94,800.
  • Safety Features: The top-tier variants come equipped with a full suite of Advanced Driver Assistance Systems (ADAS), including adaptive cruise control with a stop & go function.
  • Practicality: With a 500-litre boot and a modern interior, the S70 is well-suited for families and long-distance business travel.

Tesla Model 3 'Highland': The Popular EV Gets a Refresh

For electric vehicle enthusiasts, the official arrival of the facelifted Tesla Model 3, codenamed 'Highland', is significant news. Publications such as SoyaCincau.com have detailed its substantial improvements. Externally, it features a sleeker, more aerodynamic design with slimmer headlights and taillights. Inside, the cabin has been redesigned for better sound insulation, and the traditional gear selector and indicator stalks have been removed in favour of controls on the steering wheel and touchscreen.

The Model 3 Highland is offered in two configurations in Malaysia. The base rear-wheel drive (RWD) version provides up to 513 km of range (WLTP) and a 0-100 km/h time of 6.1 seconds. The Long Range all-wheel drive (AWD) model extends the range to 629 km (WLTP) and accelerates to 100 km/h in just 4.4 seconds. Official pricing starts at RM189,000 for the RWD and RM218,000 for the Long Range, making it a more compelling option in the growing EV landscape.

Implications for the Seremban Car Rental Market

How do these latest car launches in Malaysia affect the rental industry? For an operator like JRV Car Rental Services, which maintains a modern fleet of 2024-2026 models, the Proton S70 is an excellent candidate for addition. Its fuel-efficient turbocharged engine, comfortable cabin, and modern safety features make it an ideal choice for family and corporate clients. It aligns perfectly with the needs of local renters looking for a practical vehicle for travel across Peninsular Malaysia, especially when paired with an unlimited mileage policy.

Meanwhile, the Tesla Model 3 Highland creates opportunities in the premium rental segment, appealing to customers who want to experience EV driving without the commitment of ownership. While charging infrastructure remains a consideration, it is perfectly viable for trips around the Klang Valley or to other major cities. A rental company that provides 24/7 customer support via WhatsApp, like JRV's Malay-speaking service at +60 12-656 5477, can offer crucial guidance to first-time EV renters on charging and range management, making the experience seamless and reassuring.

━━ Frequently Asked

FAQ

What is the official price of the Proton S70 in Malaysia?

The official on-the-road price for the Proton S70 in Malaysia, without insurance, starts at RM73,800 for the Executive variant and goes up to RM94,800 for the Flagship X variant.

What are the main differences in the new Tesla Model 3 'Highland'?

Key differences include a more aerodynamic exterior design, a quieter cabin with improved materials, a new rear touchscreen for passengers, and the removal of physical stalks for gears and turn signals.

Are these new cars suitable for long-distance rental trips?

The Proton S70 is very suitable for long-distance travel due to its efficient engine and comfortable space. The Tesla Model 3 Long Range is also capable of interstate journeys, provided renters plan their trips around available charging stations.

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