Latest Car Launches in Malaysia: Chery Tiggo 9 & Suzuki eVitara

Malaysia's Automotive Market Buzzes with New Models

June 2026 has been an exciting month for the Malaysian automotive scene, with several key car launches providing more choices for consumers and car rental operators alike. From premium family SUVs to increasingly sophisticated electric vehicles (EVs), major manufacturers like Chery, Suzuki, and Zeekr have introduced models set to redefine our roads. These developments are crucial not just for individual buyers, but also for rental companies that continuously update their fleets to meet diverse customer needs, whether for a family road trip from Seremban or business travel across the Peninsula.

Chery Tiggo 9: A New Contender in the 7-Seater SUV Segment

As reported by automotive portals paultan.org and DSF.my, Chery Malaysia has officially launched its D-segment SUV, the Chery Tiggo 9. This model is aimed squarely at large families and those seeking premium space and comfort. With pricing starting from an estimated RM166,800, it presents a competitive package.

• Capacity: Its 7-seater configuration makes it an ideal choice for family vacations or group outings.
• Performance: The Tiggo 9 is powered by a 2.0L TGDi engine producing 256 PS and 390 Nm of torque, paired with an 8-speed automatic transmission.
• Features: It comes equipped with 20-inch alloy wheels, an all-wheel drive (AWD) system, and a modern design featuring flush door handles.
• Rental Potential: Its size and premium features make the Tiggo 9 a strong candidate for rental fleets targeting the family segment, offering a modern alternative to traditional MPVs.

The Electric Revolution: Suzuki eVitara and Zeekr X Facelift

Two other latest car launches in Malaysia grabbing headlines are in the EV space. Suzuki makes its return to the Malaysian market with the all-electric Suzuki eVitara SUV. According to paultan.org, this model is a twin to the Toyota Urban Cruiser and is priced around RM188,000. With a claimed range of up to 426 km (WLTP cycle), it offers a practical option for daily commutes and intercity travel.

Meanwhile, SoyaCincau reported the launch of the facelifted 2026 Zeekr X, with prices starting from RM159,800. The base Premium RWD variant now offers a potent 340 PS and a 61 kWh battery for a 445 km range (WLTP). Its improved performance and faster DC fast-charging capabilities make it an attractive choice for those wanting a premium EV experience. For rental companies, offering such EVs allows customers to experience new technology without the commitment of a purchase.

Implications for the Local Car Rental Market

The arrival of these new models directly influences the car rental industry. Operators like JRV Car Rental Services constantly monitor the market to keep their vehicle fleet current and appealing. By maintaining a modern fleet of 2024-2026 models, customers in Seremban and the surrounding areas can experience the latest in automotive technology and comfort. A model like the Tiggo 9 addresses the high demand for spacious family vehicles. Meanwhile, EVs like the eVitara and Zeekr X cater to a growing curiosity, supported by rental policies like unlimited mileage across Peninsular Malaysia, which simplifies planning for long-distance EV journeys. Customer-friendly policies such as zero deposit on all vehicles and free delivery within a 25km radius of Seremban further streamline the rental process.